Common Problems That Restaurants Face #1
Do you have some of these common restaurant problems?
The food industry is a high-risk business proposition. You’ve got a lofty level of competition and a lot of details to perfect. According to an often quoted study, 60% of businesses fail in the first year. How do you ensure your restaurant’s success?
Restaurants face many common problems in their daily business. You can increase your chance of success by understanding these common problems and developing strategies to combat these issues.
Talking about all the problems is a lengthy matter. So we have initiated a series of blogs to talk about some of them each time. This is the first blog of this series.
Common Problem #1: The Menu
One of the most common problems restaurant owners face is the menu. A good menu is a balancing act. Do you have too many or too few menu items? Are your dishes priced appropriately? Does your menu have a coherent theme?
Keep your menu size in check. Instead of offering a five-page menu, consider offering a smaller number of dishes and doing them really well. People need to know what your restaurant is about – keep your menu aligned with your restaurant’s unique proposition.
Lacking focus, large menus take longer to order from. They also require more ingredients. The more items on your menu, the more ingredients you have to buy.
A too-large menu means longer ticket times. When you have too many different dishes cooking at the same time and not enough of the same items in the same pans, you’ll spend more time producing orders. Each table takes longer to serve, and you’ll turn them over at a slower rate.
Concentrate on the layout of your menu. Is it easily readable? Here are some tips for your restaurant menu:
Group your most profitable items together.
Don’t use dollar signs.
Let your menu be a tour guide. This can be accomplished through photos and/or creative text. Consider hiring a copywriter to craft a compelling menu.
Keep your menus clean – no grease and no food or water stains. Get rid of worn or torn menus.
Update your menu and prices at least once a year.
Build your menu around popular items.
Make sure your staff is thoroughly trained and has memorized the menu.
Don’t forget to put your menu on your website and make sure it is easily accessible from a mobile phone.
Travelers using their mobile phones are more likely to visit your restaurant if they can see at a quick glance what you are offering.
In the next blog, We will tackle one more problem.
Your online presence can increase your profits by driving visitors to your restaurant. Do you have a great website that highlights your restaurant? Is it user-friendly and enticing?
If not, or you’d like a website tune-up and refresh, contact us for your free website consultation. We’ll make sure your website works for your site visitors and is the centerpiece of your marketing.